Emily Carter is a highly motivated marketing and communications specialist with over 6 years of experience driving brand growth, customer engagement, and campaign performance across digital and traditional channels. She blends strategic thinking with creative execution to develop compelling marketing strategies and content. Emily has worked with startups and enterprise clients, helping them launch products, build communities, and optimize ROI.
With a strong foundation in market research, brand management, and digital analytics, she excels in fast-paced, data-driven environments. Emily is also experienced in cross-functional collaboration and managing agency/vendor relationships.
Covered core subjects including consumer behaviour, marketing strategy, digital media, and advertising. Led a capstone project on brand repositioning for a local non-profit.
Focused on communication planning, stakeholder engagement, and public relations. Final thesis analyzed crisis communication strategies in the retail industry.
Planned and executed B2B marketing campaigns across digital channels (email, PPC, social).
Increased qualified lead generation by 40% through improved ad targeting and landing page optimization.
Created sales enablement content and campaign performance reports.